Brand Killers

Remember the days when Nike shoes, Champion sweaters and Oakley pull-overs were all the rage? When rappers advocated to us the wonders of bling-bling, ice, Bentleys, shit like that? When you didn't want your friends in the cafteria to beat you up because you brought in Duplex cookies instead of Oreos? Or when the soles of your P.F. Flyers ripped off in middle of a dodgeball game and you had to gimp around, yelling "Those ain't my shoes!" ?Not anymore. Fortune.com published an article on store-name brands, like Walmart's Sam's Choice brand or Target's Mossimo clothing line, and their overtaking the big names. In other words, us college students get a little more money back in our pockets as well as a few extra pounds. Bling-bling, now 40% off!